The 5% Pledge’s mission is to inspire and equip the world’s wealthiest to lower their carbon footprints by 5% annually.

Our vision is a future where the world’s most privileged are actively engaged in doing their part to reduce their impact on others.

Core Values:

Responsibility

We believe that our actions have an out-sized impact on the climate, affecting every person living now and in the future. We call on those with the greatest influence to steward their consumption of energy, goods, and services well.

Equity

We acknowledge that the world’s poorest have the least ability to adapt to climate change. Our work is rooted in the principle of climate justice, addressing this imbalance by focusing on those with the greatest capacity for change.

Impact

We believe that measuring our progress is essential to achieving it. We are committed to developing carbon literacy and providing the tools to track and reduce individual footprints. Change begins with understanding your impact.

Action

We are guided by the latest climate science and data. Our pledge is based on the scientific consensus that an annual 5% reduction in carbon footprint is a meaningful step toward global climate goals.

Consumption

We recognize that consumption is a part of modern society, and these choices have a powerful effect on the market. For those with greater resources, voting with money becomes even more potent, altering market demand to champion goods and services that prioritize the climate.

Inspiration

We believe that visible actions create a social ripple effect, thereby multiplying our efforts and impact, which inspires change.

Legacy

When our children, grandchildren, or future generations ask us what we did to mitigate climate change, will we have an answer?